For normal distribution ~(mu, sigma), about 95.5% fall within two standard deviation (sigma * 2). By tradition, statistical significance is often taken at the 95% level, and this occurs at the (1.96 * sigma) deviations from the average.
The distance from a value to the average, measured in standard deviation, is called the z-score.
z-score=(value - mu) / sigma
using z-score, the confidence level can be computed by:
<confidence level>=NORMSDIST(<z-score>) - NORMSDIST(-<z-score>)
where NORMSDIST(<z-score>) measures the area from negative inifiity to <z-score> under the normal distribution curve.
The 95% confidence level occurs at confidence interval (z-score=-1.96, z-score=1.96). The confidence of 95% implies that the confidence interval ranges 1.96 times the standard deviaion on either side of the average. In other words, the confidence interval for the phenomenon (e.g. a poll) with 95% confidence ranges from (mu - 1.96 * sigma) to (mu + 1.96 * sigma)
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